Fashion Platforms

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Have you ever thought about the importance of the High Street?



Well if you answer is no, then you were the same as me...

I found todays lecture really interesting when talking about what we personally think plays an important role within the fashion industry today, and if we were a business starting out, what we would encourage the business to be a part of. 









Instagram 

I felt that a main focus should be on instagram and the incorporation of brands branching out to our younger generation by posting their latest stock, their shop windows, special offers, trends, colour palettes and outfit ideas, on the site in order to draw us in as consumers. 
Looking through instagram now, it is rare that a well known brand or company will not be on there posting their latest updates, even more so with the idea of hash tagging now, you can find any image someone has posted with that hashtag. 







The Shop Window

Another one of our teams mentioned the importance of shop windows drawing in the consumer. Companies such as Harrods and Selfridges & Co spend thousands on their shop windows, especially at Christmas to do just that! The more high-end, expensive and luxurious the shop window looks, the more high-end customers it is likely to draw in. Highlighting just how important a shop window is for the overall brand essence and value in the consumers mind. 








The Shop Experience
The shop experience plays a vital part within the fashion industry and consumerism. In order for me to go back into a shop, I need to have enjoyed the overall experience, ease to walk around, layout, displays, politeness of staff. A tactical way of doing this is by using the display. Setting them out as a journey - Dress, Jacket, Tights and then the shoes are usually located at the back of the store, so as you walk around you create your outfit. Topshop are a good example of this, they create colour schemes and different sections: pastels, knitwear, punk rock 80's, smart wear, dresses, coats ext as well as having an accessories section, shoes at the back and dressed up mannequins at the front to set out outfit and trend ideas for you. 
Chanel is also a good example of the shop experience as they make you feel exclusive, you may have only bought a £20 lipstick, however they package in up in a lovely box with ribbon and then into a branded bag, making you come out feeling a million dollars!
Lighting is also effective and should be unique to the overall brand, for example foot asylum has quite a dull cool lighting to reflect its modern hipster feel on the dark wooden interior.



Is the Internet Replacing Shops?
Back to my main point, although shop experiences are nice to have, how many times have you just thought...ahh its raining outside so ill just have a browse online instead of going out. With the use of online shopping now being introduced to just about every company, the experience of the high street is decreasing slowly. With shop windows, new seasons of clothes, trends and special offers all being promoted on social media sites such as instagram, Facebook and twitter our generation is receiving all the information we need and can access it all from our bedroom!! Its could only be a matter of time before our bedroom becomes the only shop source we have...
making the need for an exquisite shop experience even more vital now than ever before, or the shop experience could be diminished completely.



Love Livy x
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Street Style

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I couldn't have been given a more fun activity as my first task! 

We were asked to go onto the streets and take pictures of people who we thought had UNIQUE AND INTERESTING senses of style. Then within that see if we could notice particular trends that were popular! 


The next part was to introduce us to Pinterest, we needed to set up a board and then pin the best selected pictures onto that board and tag them with the trends/ groups we thought they fitted into. 

The most common trends we found were: 

- City G-er
- Logo Legends
- The Proof is in the Print
- Nitty Gritty Nomads
- The Bangs Band
- Pretty Polly
- Monochrome Madness
- Kooky Krisp
- The Plaid Parade
- Doing Denim
- Bohemian Rhapsody


Here are a few of my favourite takes from the shoot :)












SKETCHBOOK FUN





Love Livy x
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Bill Cunningham, New York

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BILL CUNNINGHAM NEW YORK 

During my first week at NTU, part of our induction was to go to Nottingham's Broadway Cinema and watch the film titled 'Bill Cunningham New York'. I have to say it is definitely one of the most inspiring films I've ever seen. 



Cunningham photographs people and the passing scene in the streets of Manhattan every day, focusing on their genuine usage of clothing to express personal style. He is known not to overly photograph celebrities (like the paparazzi) or people that use fame to showcase clothing they didn't originally pick themselves (sponsored, free clothing). Most of his pictures, he has said, are never published. "You see if you don’t take money, they can’t tell you what to do kid” he states that freedom is the most expensive thing, and money is the least.




BRIEF HISTORY

Born in Boston, Cunningham dropped out of Harvard University in 1948 and moved to New York City, where he initially worked in advertising. Not long after, he quit his job and struck out on his own, making hats under the name ‘William J’. This business folded when he was drafted. After serving a tour in the U.S. Army, he returned to New York and started writing for the Chicago Tribune.

During his years as a writer he contributed significantly to fashion journalism. While working at the Tribune and at Women's Wear Daily he began taking photographs of fashion on the streets of New York. He published a group of impromptu pictures in the Times in December 1978, which soon became a regular series. His editor, Arthur Gelb, has called these photographs "a turning point for the Times, because it was the first time the paper had run pictures of well-known people without getting their permission”. He photographed socialites within the fashion industry such as Anna Wintor, who speaks very highly of him within the ‘New York Documentary’.


"More than anyone else in the city, he has the whole visual history of the last 40 or 50 years of New York. It's the total scope of fashion in the life of New York”.



I think it will be one of those films that stays with me throughout my whole life.




Love Livy x
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Polishing off the month

Hey guys :) sorry for the delay, as you can see I am mid-updating my site as I got bored of the other style!! Here is an upbeat read while I'm in the update process :)

I have to say, I may have a little unhealthy obsession with 'Colour Show' nail varnishes this month. However I really do hate having to pay extortionate prices for varnish - at just 2.99, and usually with a 3  for 2 deal on, these seem perfect. My absolute favourites are the pale pink and white, very cute and girlie, however sometimes I like to be a bit edgy with some black or colour popping blue! I got most of these babies from Tesco or Superdrug :) go get some now! Bargain









Love Livy x
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Interview With Model - Billie Brown

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Lydia Brown aka Billie Brown - Model.
I talk to Lydia about being a high end model, the good the bad and the ugly!




THE BASICS
Name: Lydia Brown
Model Name: Billie Brown
Age: 21
Agency: Premier Model Management (Since age 16)
Education: Highworth Grammar School (Till Year 11)




"I COULDN'T EVEN TELL YOU HOW NERVOUS I WAS AT MY FIRST SHOOT"













TRIGGER
When I asked Lydia "So when did you first think about being a model", I just thought thats what you did, like any other job - think it through, then go for it. However she replied with "I never really sat down and thought about being a model" Well looks like she got it very lucky then! She continues "I guess from watching shows such as 'Britains Next Top Model' and 'America's Next Top Model' it was something that I'd always aspired of doing. Honestly, deep down I never really thought it would happen". Knowing Lydia from when she was at school, I have to say she definitley had the natural figure to be a model but even I am amazed and proud of how far shes actually been able to take it!
DON'T GIVE UP ON YOUR DREAMS.



1,2,3 BABY STEPS
My next interest in regards to Lydias career was how she actually started. I have never really known how you first get involved in professional modeling and I'm sure I'm not alone. "I was first signed by 'Oxygen' after I did a walk-in" A what? Thank god Lydia explained this bit; "It literally means I walked in and said 'I want to be a model'" Sounds like a pretty sweet deal. . . why can't we all do that!! :)
"I worked with them for almost a year and did my FIRST FASHION WEEK IN MILAN" I have to say I am certainly extremely jealous of this!! "When I got back I was doing castings at the weekend and managed to get scouted by Premier Model Management. After meeting with the owner and their bookers I was moved into their agency. After being signed I carried on in school. It was very important for both my Parents and Premier that I continued with my education while they built me as a model. I guess they were right I was only 16!". Sounds like a LOT of exciting stuff for a 16 year old...we are so jealous!




CLICK, CLICK, FLASH
On all these modelling programmes we always see their photo shoots and how fun they look, but also how hard they can be, being shot underwater, up on harnesses and other such crazies. So I was intrigued to know how Lydia found her first shoot, she told me "I could'nt even tell you how nervous I was. The thing with modelling is, that while you're building a portfolio it is necessary to do 'test' shoots. Basically meaning unpaid photo shoots with up and coming photographers. My first test was AMAZING, the photographer was Sing Lo in his studio flat . . . so I was literally being shot in his bedroom!. As you can imagine this was quite nerve racking, but he made me feel so comfortable and we got some amazing shots. One of them is still, to this day, one of my favourite pictures!"










"TRAVELLING THE WORLD WOULD HAVE TO BE THE BEST EXPERIENCE I'VE HAD"








THE BEST
Being a model is presented to the outsiders as quite a glamorous lifestyle, getting to wine and dine at the best places, party hard at times and be able to travel to amazing venues, so I couldn't wait to find out what Lydia's 'Best Bits' have been.
"Blimey, I don't even know where to start with this question. I guess it would be travelling the world, yes, thats the best experience I've had. I have literally up and left England and lived in places I could never dreamed of: Athens, Istanbul, Milan, New York, Miami . . .and they're just the places I've lived in for over a month! A lot of the time I will fly to places for work where I will be put up in a hotel for a few nights" In the pent house suites I'm sure!! "I work, and then I fly back home again. While living awat for months I generally LOVE metting people from all walks of life, all with strong ambitions. Thats what tends to bring people together of different ages, genders, religions and races. I can honestly say that is a massive highlight of being a model."



LIFESTYLE
The life-style has also brought some amazing experiences. I've been to places I could never afford, had it not been for the people I've met and connections I've made. I've been to Ibiza twice, Barcelona, Wined and Dined with celebs and partied with ROCKSTARS! There is just no way I would have been able to do that with my own back account" I know what you mean!! "I guess being branded a model definitley has its perks. I'd also say filming the Loreal Feria commercial was a BIG high point in my career and an amazing experience. Although it was an incredibly long day 5am-10pm, and generally hard work . . . NOTHING beats the fact I got to say "I'm worth it" :)




FLAWS
With incredible experiences and amazing oppotunity, I can't help but wonder if there is anything negative about the job of a model. Lydia speaks to set the record straight . . .
"There is a lot of down sides to being a model, I don't want to sound like a pessimist, but it's not all 'Glitz and Glamour' TRUST ME!. There are times when I've been unpaid for a whole 6 months! I've been poked at, called fat, had every insecurity of mine pointed out. I've worked for free more times than you've had hot dinners, I've been stranded in cold shitty hotels with no water for days IN TURKEY." Opps, maybe its not the pent house in each one then! "I've been away from family for almost 3 months at a time, I was basically a walking suitcase for 2 years! I've been grabbed. perved on. I can never make plans as I only find out what I'm doing the day before at like 6pm. People judge me before meeting me and I'm automatically vein and arrogant, because I'm a model. Its almost like I'm jobless at times, constantly looking for work. Even when its all going well, you never know what tomorrow will bring, it could end it all.



BRINGING THE OUTSIDERS IN
"Although on the outside modelling looks like the easier job in the world, that couldn't be further from the truth. Living in different countries for months on end is an amazing experience, don't get me wrong, but its also VERY hard! Models generally don't get driven around to their castings. We get plonked in a place we have NO idea about, given a map the size of our bodies and get told: an address and a time, and we have to make it there. Generally in Fashion Week we get about 20 - 25 castings a day! There is literally no time to eat, drink or even sit down. Girls who do all the cities for Fashion Week are the walking dead by the end of it, working 5am-2am near enough every day for a month while travelling through New York, London, Paris and Milan." Ahh come on Lydia, that doesn't sound too bad, I wouldn't mind going to all those places. Although I wouldn't last on the lack of sleep! :)



"I lead a pretty normal life style, I'm just like anyone my age. I like going out with mates, spending time with my amazing boyfriend and chilling. But honestly, I have nothing to compare it to. I'd say its normal, but then again define normal!"


OUR EVERYDAY READS
Magazines: Cosmopolitan, Marie Claire, Reveal, More, New, Now, OK, Men's Health, Fabulous, Look, T3, Good Housekeeping, ES Mag, Absolutely, Dariuss.
Companies: Nike, ASOS, Loreal, Agent Provocateur, Rimmel, Swarovski, Wella, Debenhams, Boo Hoo, New Look, TK Maxx, Headmasters, Warehouse, Fred & Ginger, Dunelm Optics.
Those are just the London clients, as there are honestly too many to remember!



SURREALISM
I asked Lydia if she was taken back by how far she's acutally come, and how much she has achieved at only 21. She replied
"To be completely honest with you, I hardly notice, its just my job so from the outside its probably a lot more noticeable that I'm doing well. To me its just what happens in a job, you work your way up to be the best you can be."
That is very true indeed.


"MY FAVOURITE PART OF THE JOB IS PAY DAY"



DO YOU STILL ENJOY IT NOW?
"Yes definitley, because it's never the same. Pretty much every job I do differs from the last, so there is never a boring moment in sight"



ADVICE TO OTHERS
"Go for it! Check out agency walk-in times and just do it! Don't be scared or nervous, just be yourself as a lot depends on personality"


FASHION INDUSTRY
I asked Lydia if she felt her style had changed as a result of constantly being around the fashion industry and she said . . .
"Yes I guess so. Before I was never really into fashion, I can't say I really am now either, however I definitley dress different for castings ect. Almost like a uniform. I have random designer pieces that I am able to mix with high street to make my own dope style. My latest designer obsessions are my MUUBAA Leather Trousers and my Mulberry Clutch.



IMPORTANT THINGS
"I've learnt that my family and friends are extremely important. Work can be up one minute and down the next, so having a stable support is a MUST. I've learnt to budget, saving about 50% of what I earn works for me as then I'm never stuck of money, you never know when you're going to get paid!"



5 YEARS TIME. . .
"I'm not entirely sure where I want to be in 5 years time, its not something I think about too often, I much prefer taking every day as it comes. I know by next year, my boyfriend and I will own a house, and thats as far as I've thought."
Sounds like you're pretty much on the right track Lydia! Good Luck with the future!! :)



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Monthly Sprees

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"there's no such thing as too many clothes!"
 
 
 
I have to say, firstly I'm very sorry to have been lagging on my blog, especially this page - seeing as I go shopping pretty much every week I have been awful at keeping you lot informed on my purchases!
 
 
 
BUT HAVE NO FEAR . . . I AM BACK! :)
 
 
 
Sorry for the bad quality of the photos, they are from my phone, oopsy!!
Here are a few little pictures of the things I've been buying on my travels - for more regular updates add my instagram - mini_monts

 
 
 
BEST BUY OF THE SUMMER
 
 
Retro Sunglasses
 
 
Camden Market - £5
 
 
 
Topshop and other retail stores sell very similar sunglasses to these, but at 4 or 5 times the price, and if you're like me and are forever loosing or breaking your sunglasses, there is no way you want to be spending £25 quid every time! (unless its Raybans - we all make exceptions for Raybans).
 
 
 
 
 
Left to Right
 
 
New Look
Topshop
New Look
 
 
I have to say I love necklaces, and always get asked where they are from so even though these 3 are a little old, I thought I would share it with you.
 
 
I have new necklace purchases further down :)
 
 
 

MUST HAVE SHIRT FOR SUMMER

SO SO SO IN LOVE WITH THIS!!

Shirt - Topshop - £40
 
 
 
 
 
ALL PURCHASED IN CAMDEN :)
 
 
I AM IN LOVE WITH CAMDEN!!
 
 
Top left - Over Sized Blazer, Black and White Checked, Vintage Shop
Top right - Black and White Tweed Cropped Jacket - Vintage Shop
 
 
2 for 1 - £20
 
 
Bottom left - Velvet, Gold Stitched, Oversized Waistcoat - Vintage Shop £15
 
 
Bottom right - Red and White Pinstripe Dungarees - Vintage Shop £20
 
 
Sunglasses - Camden Market - £5
 
 
 
 
 
A TASTE OF TRIBAL
 
 
Top 2 Tops - Topshop (how many top's in that sentence!)
 
 
Bottom 2 Tops - Zara
 
 
All 3 Necklaces - Topshop
 
 
I felt as though my wardrobe needed some added colour and some full length tops which wouldn't have my belly out :) so here we have it - I cant decide which one I love more - I get too in love with clothes, I know!!
 
 
 
 
 
All Items Above - New Look
 
 
I bought each crop top to go with the floor length orange maxi skirt as I loved the skirt so much!
BUT IM STILL YET TO WEAR IT :( Sun please come out!!
 
 
Looks great with a chunky necklace and some sandals.
 
 
 
 
 
Shirt - Topshop
 
 
ABSOLUTELY ADORE THIS!
 
 
Plus I know two other girls who have it and love it too - I have to say, I did copy them!!


 
 
 
All 3 Crop Tops - New Look
 
 
I know you may think I am very strange, but when I first bought just the Lime top I wanted to literally wear it out all the time, with everything I had - but my flat mates told me off. So the next time I was in New Look I thought f**k it, and bought the same in Blue and Peach so now I have 3 different choices!!
 
 
 
 
 
 
Both Tops - Urban Outfitters
 
 
 
 
 
Left - Lemon Crop Top - Topshop
 
 
Right - Aztec Print Long Sleeved Crop Top - New Look
 
 
Bottom - High Neck Lime and Silver Crop Top - Topshop
 
 
 
 
 
MATCHING SUITS
 
 
Top and Skirt - New Look Shepherds Bush Westfields
 
 
Now I'm not one to look like a supermodel in trousers, so when the new craze of matching pants and tops/blazers came onto the scene I was gutted!
 
 
However I managed to spot this high waisted skirt and crop top to match, although most people have mistaken it for a dress, and I fell in love!!
 
 
I have had so many compliments about the skirt singularly and the outfit together - most don't believe that its a New Look number, and neither would I!
 
 
 
 
Top Image - Banana Skirt - Topshop Oxford Street
 
 
Bottom Image - Floral Cream Skirt - Topshop Oxford Street
 
 
The cream floral skirt was actually bought while waiting for the banana skirt to come into the shops. I saw the Banana skirt about a month ago on Topshop's instagram and just had to have it, but when I scoured the floors of Londons Oxford Street Topshop I couldn't find it anywhere. I was so sad :( but bought the cream one to cheer myself up!
 
The following week I went into the same store again, not expecting to buy anything, and I saw the Banana skirt and ran half the length of the store - Its safe to say some people wondered who had let me out of the loony bin!
 
 
I can definitely say that high waisted skirts are my calling, I just cant get enough!
 
 
 
 
GETTING PREPARED FOR SUMMER
 
 
I have to admit, I have WAY too many shorts. . . and I hardly ever actually wear shorts.
But never the less it doesn't stop me buying them over and over again! Luckily this time I went for some different styles, denim that don't have my bum hanging out and some patterned cotton ones :)
 
 
Both high waisted and both waiting for the sunshine to properly make an appearance!
 
 
 
 
 
HERE COMES SUMMER
 
 
Dress - Urban Outfitters
 
 
Necklace - New Look
 
 
Perfect for a spring or summers day, topped off with some sandals and a cute cardigan.
 
 
 
 
RETRO OUTFIT
 
 
Over sized Blazer - Urban Outfitters (Bought at a charity shop in Manchester)
 
 
Dress - Urban Outfitters
 
 
Necklace - New Look
 
 
Sunnies - Camden Market
 
 
All I have to say about this outfit is that I feel super cool wearing it :)
Plus the dress is SOOOO comfy!
 
 
I added some flat black ,lace up ankle boots from Topshop to top the look off!
 
 
 
 
I LOVE THIS OUTFIT!!
 
 
This is actually all new stuff and I am wearing it as we speak!
 
 
Jeans - Topshop - £38
 
 
Shirt (BEAUTIFUL) - Topshop - £40
 
 
This outfit is so summery, but still warm, so perfect for the weather at the moment.
Its also pretty girly which is rare for me!
I have to say the shirt is an absolute LOVE of this month
 
 
 
 
Black Nike Blazers - £63 (with student discount)
 
 
From Schuh Oxford Street
 
 
I have to state that I am a massive sucker for trainers, especially high tops - I do already own a red version of these, however I felt that black would go with more than my red ones do - and my excuse in my head was that I need them for work! :) THEY ARE SO COMFY!
 
 
 
 
These are my newest purchase - My beautiful Chelsea boots
 
 
Topshop - £75
 
 
I know they are pretty pricey, but they are gorgeous and will last (I hope) I've wanted some for ages.
If you're like me and the majority of your shoe collection is trainers, these babies are perfect for when the attire is a little more dressy!!
 
 
Love Livy x
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