Pound A Piece

£1 A Piece

Christmas is over and we are all pretty skint, so what better way to re-vamp your wardrobe for a tenner. Everything below is £1 whether it be a necklace or a coat!!

Comment below with the number of the items you want (ideally pick them up from me) or if not I can post them, costing a bit extra - can exchange cash in hand or use paypal.

also Email me with the number of the items you want and we can arrange payment and collection

ENJOY ;)

1. urban outfitters - necklace pendant

2. topshop dark gold chain

3. topshop - red and gold tribal necklace

4. topshop gold and silver spike necklace, barely worn

5. topshop, gold and cream leather necklace

 6. new look gold necklace

7. primark cream peplum, size 10

8. hollister checked shirt, size L

9. h&m large winter scarf

10. h&m cream scarf

11. primark karki jacket, size 10

12. miss selfridge red winter coat, size 10

13. superdry checked jacket, size medium

14. topshop, ferne cotton collection, coat, size 12

15. river island, leather and sheepskin jacket, size 10

16. topshop navy coat, size 12

17. topshop, large collar blue coat, size 8

18. topshop white dress with cutout floral side panels, size 12

19. camden vintage shop, waistcoat, size 14

20. topshop dress/long top, size 10

21. primark, daisy cut out back dress, size 12

22. topshop, brown aztec dress, size 12

23. h&m orange swing dress, size 10

24. topshop, leopard dress, size S/M

25. topshop, flannel tartan shirt, size 10 

26. ASOS dress, size M

27. primark, pink rose dress, size 10

28. charity shop royal blue blazer, size M

29. new look, white summer dress, size 8

30. new look, cream summer dress, size 10

31. QED London, knitted jumper, size M

32. sweater, size M

33. river island midi dress, size 10

34. topshop, grey dress, size 10

35. topshop pattered blazer, size 10

36. primark denim jacket, size 10 

37. topshop, white summer dress, size 12

38. AX paris white dress, size 12

39. mustard skater dress, size 10/12 

40. h&m floral oversize top, size 14 

41. new look floral dress, size 10

42. ASOS body-con dress, size 12

43. forever 21 aztec dress, size S 

44. primark floral dress, size 10

45. river island midi dress, size 12

46. river island leather top dress, size 10 

47. Kimichi & Blue, jumpsuit, size M

48. vintage red cardigan, size M/L

49. criminal hoodie, size S

50. vera moda skinny jeans, size S/M 

51. primark maxi skirt, size 10

52. h&m black swing dress, size 10

53. h&m smart dress, size 10

54. river island christmas jumper, size 10

55. river island knit cardigan, size 12 

56. new look pastel waistcoat, size 14 

57. h&m smart cape jacket, size 12 

58. Lee vintage denim jacket, size M 

59. jack wills sweater, size 12 

60. topshop, navy cardigan, size 10 

61. oasis, grey love heart cardigan, size S  

62. topshop alphabet sweater, size 10 

63. camden vintage shop, b&w tweed blazer, size L

64. benellon italy, lemon cardigan, size S/M

65. h&m floral cardigan, size M

66. river island, khaki sleeveless cardigan, size 10 

67. ralph lauren jumper, size M

68. urban outfitters, large pattern scarf

69. h&m bright scarf

70. aztec scarf

71. primark, tan horse and carriage scarf

72. b&w star scarf

73. new look, floral silk scarf

74. h&m floral scarf

75. pashmina

76. dark grey beanie

77. river island, bear hat

78. union jack scarf

79. new look silk pattern scarf

80. river island, b&w star scarf

81. pashmina

82. primark skull scarf

83. bobble hat 

84. topshop gold pattern skirt, size 12

85. urban outfitters floral skirt, size S

86. topshop floral dress, size 14 

87. levis vintage shorts, waist 30

88. Armani jeans shorts, waist 30

89. h&m black bobble hat

90. pull & bear brown scarf

91. cream pashmina

92. redoute, floral opaque vest, size 8/10

93. new look, stripe chiffon top, size 10

94. topshop grey beret 

 95. topshop stars and stripes shorts, waist 30

96. topshop denim shorts, waist 30

97. new look aztec crop top, size 10

98. new look aztec crop top, size 12

99. david and goliath cream jumper, size M

 100. new look bright crop top, size 12

101. topshop tall opaque and sequin top, size 12

102. topshop crop sweater, size 8

103. tesco barbor jacket, size 12

104. topshop tall peplum, size 10

105. topshop top, size 10

106. new look leotard, size 8

107. jack wills hoodie, size 12

108. united colours of benetton pink shorts, waist 31

 109. topshop bodycon skirt, size 10

110. river island top, size M

111. topshop tee, size s/m

112. primark shirt, size 10

113. topshop top, size 10

114. zara coat, size S

115. river island top, size 10

116. topshop pinstripe shirt, size 8

117. primark aztec dress, size 8/10

118. hareem trousers, size 8/10

119. topshop high waisted skirt, size 8

120. ASOS floral high waisted skirt, size 10

121. zara high waisted mustard skirt, size M

122. new look slouch crop top, size 12

123. urban outfitters top, size M

124. ASOS crop top, size 12

125. topshop bra let, size 10

126. topshop crop tee, size 10

127. topshop tall floral peplum, size 12

128. primark long chiffon shirt, size 14

129. new look opaque shirt/dress, size 18

130. zara stripe top, size L

131. topshop velvet bra let, size 12

132. river island sparkle black top, size 10

133. primark royal blue maxi skirt, size 12

134. river island aztec cut out maxi skirt, size 10

135. new look aztec crop top, size M

136. topshop petite aztec crop top, size 10

137. topshop crop tee, size S/M

138. new look green peplum, size 14

139. topshop leigh black skinny jeans, W28 L32

140. primark chiffon long shirt, size 18

141. abercrombie & fitch hoodie, size L

142. topshop mint pinstripe high waisted denim shorts, waist 30

143. topshop high waisted flawy shorts, size 10

email me on livymonts@hotmail.co.uk or comment with the numbers of the items you would like. 

Love Livy x

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Rick Owens

London Trip, Brand Research

 

When we first came across the shop on South Audley Street it reflected the complete minimalist personality of the Rick Owens Brand. The simplicity of the store and the Black and White aesthetic was shown throughout. 

Unfortunately when enquiring about the brand in store, the staff were quite dismissive of us as students and wouldn't reveal any background or present information on the brand or allow us to use any photography inside. However, despite initially feeling as though this was a hinderance we actually found it useful when thinking about what we could do for our new creative idea.

Luckily we visited the Rick Owen's concessions section in Selfridges on Oxford Street offered us some more insight on the brand and allowed us to take photos. 

In a nutshell, our primary research consisted of:

- Rick Owens was born in 1962 in California

- He began his career as a pattern cutter, therefore being skilled and aware of fabric quality. He then went on to work for a fur company where he met his wife Michelle Lame who became his muse and designer of his clothes

- His brand started off as an underground brand, it then became more of a niche, leading it onto the catwalk as a couture brand

- His clothes were first seen at Paris fashion week where Kate Moss wore one of his jackets!

Collections

Rick Owens has 3 types of collections:

Dark Shadow

This brand is the cheapest of the 3, but by all means is not cheap. It uses less leather and expensive fabrics and more denim. It is not as luxurious and more casual.

Lily's

This collection is more mid market within the luxury hughstreet and consists of Rick Owens knitwear collections.

Mainline Rick Owens

This is the most expensive and luxurious of the 3, it is couture, the types of clothes that would be seen on the catwalk shows and worn by the more Avant Garde.

As you can see from the pictures, the 3 collections are easily recognisable from their tagging, of which also follows the same suit in standard of the collection.

Creative ideas for the future of Rick Owens are to come...

Love Livy x

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Brand Communication

Creating the Brief 

During todays lecture we watched a section from a film called 'The Lovers Guide to Brand Persuasion' we took notes on Chapter 4 - Creating the Brief/Inspire the Briefing. 

The first point that interested me was that a brief should be tight, only 1 page or so, not lengthy - clever and simple. The brief should reflect the truth about the product, however not be so logical in its ideas for creativity. What the product does and what does it say to the consumer! 

"A good brief is more like a spring board than a straight jacket" - it needs to be fresh, inventive and individual. 

For example the Guiness advert focusing around the fact it takes 119.5 seconds to pour a guiness pint - therefore good things come to those who wait. It play on the kinds of things you can do while waiting for your pint to be poured (but not just going to the loo or making a sandwich, the more extraordinary things, the things that you COULD do) 

Ideas

After the brief has been created Ideas then need to be capsulated in order to start the creative ball rolling. They should capture the human imagination, and still be believable as well as extraordinary. It needs to be able to feel like a product of tomorrow rather than yesterday, with a sense of purpose. What are the needs of that brand, what does it want to create, what is it trying to communicate! 

There needs to be powerful ideas that deliver! Never believe that the idea can't get any better, as there is always room for it to become better and stronger. 

In business you need to be an optimist.

The Execution of the Idea

Anything from Pomotion, Advertising, Events. Taking the idea and bringing it to life!

Speed is needed within this process as time tends to kill a good idea - context changes, the world that we live in and what we expect from it changes, new ideas are being made and promoted everyday, you need to get in there before the next person does!

Flexibility about which ways you what to capture that idea and the types of shots, designs or films you want to do, need to be able to have some leeway. However try to change as little of the actual idea as possible, only change what really needs to be changed. Try ad-libbing some bits and see what comes naturally, what is created in that moment. For example this Nike advert idea was never what was actually planned, the creators saw Tiger Woods messing around doing this trick on the side lines when he was bored and so they shot it and it become the main focus of the idea instead.

You have to be in charge of your idea, at this point it can be hard for the Client to let go of the idea and leave the Agency to it, however it can be hard having them looking over you at every point, they need to leave you to relax and get on with it.

Timeline

- Client creates the brief

- Agencies receive the brief

- Agencies cultivate and create ideas

- Agencies choose one idea and stick to it

- Clients receive the idea from the agencies and then choose to accept or decline the idea

- If accepted the idea cannot be changed, the client then leaves it down to the agency and their team to bring the idea to life!

Love Livy x

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Fashion Marketing Principles

THE 7P'S - aka GOD!

Marketing is pretty much everything:

- Creating

- Communicating

- Delivering

- Exchanging

It is there to create an experience that connects with people and their personalities in order for them to share that desire with others, leading to consumer repeat.

One very simple way to create an idea of the fashion marketing you are analysing is the7P's, here is an outline of the types of things that go into each P...

You can use this simple method to get started when analysing fashion marketing, it works for both high street and luxury brands

Love Livy x

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